Bangladesh is a massive South Asian market when it comes to the smartphone industry. The country has been on the course of growth and progress in recent years, which has helped it attract international brands in Bangladesh.
Though the economic indicators for Bangladesh have been on the rise for almost half a decade, the smartphone industry in the country still remains in its younger stage. Bangladesh's smartphone market is dominated by users interested in low- to middle priced smartphones. Lower mobile prices in Bangladesh can be seen as a direct indicator of the success of failure of any brand.
The most successful and biggest selling mobile phone brand in Bangladesh for many years has been 'Symphony'. Symphony is a smartphone distribution company that sells Chinese manufactured sets at lower mobile prices in Bangladesh. The brand is known to offer its customers great features in delightful and appealing shapes and at amazingly lower mobile prices in Bangladesh. The company saw its first boom on its very first launch and, in no time, was able to capture the loyalty of Bangladeshi customers. Even today, Symphony remains the single biggest mobile phone seller in Bangladesh, with its market share crossing 50%. The success of Symphony Mobiles is attributed primarily to its lower mobile prices in Bangladesh and, secondly, to customer's loyalty. Whatever the reasons, Symphony Mobile has remained the single largest mobile-selling brand in the country for a very long time.
Apart from Symphony, there are no clear leaders in the mobile phone industry in the country. Many Chinese brands have directly entered the market, with Huawei leading them. Huawei Mobile has been able to accentuate the loyalty of significant numbers of consumers with its middle-end smartphones offered at affordable mobile prices in Bangladesh. Other Chinese-based brands, including Oppo, ZTE, etc., are competing for their due share of the market.
Like in many other South Asian countries, Samsung is the only international player that has successfully managed to gain some ground in the country's market. The tactical strategy devised by the company of lowering their mobile prices in Bangladesh while keeping some premium features intact has bear fruit. The company has launched many low- to middle-end smartphone series in the country that have been doing well in the market. Moreover, the flagship Galaxy S series has also performed reasonably well, thanks to Samsung's global presence and reputation.
Just like in other South Asian countries, including Pakistan and India, iPhone performance and sales have remained below par in Bangladesh. The North American and European giant has failed to manage their mobile prices in Bangladesh, which represents the company's firm belief in keeping maximum profits at all times. Though iPhone has some die-heart customers in the country, unless the company decides to tow down its mobile prices in Bangladesh, the company isn't gaining much from the market.