In present scenario, the fight between Apple iOS and Google Android appear to be endless regardless of the smooth worldwide smartphone sale. Apple and Samsung deracinate the other impending opponents like Blackberry and Windows OS.
In the US mobile market, Apple iOS leads over Android with a little margin, but in other countries the situation is entirely opposite. As per recent reports from the Kantar World Panel in Q2 2016, in US sales of Android OS based smartphones remained a week. The Android smartphones sales crashed by 0.6 point year over year. While, bookkeeping for 31.8% of the whole smartphone OS sales share in the US, iPhone sale went up by 1.3% during the same quarter.
However, according to reports Android smartphone sale share slightly increased in other countries such as Japan, Australia, and China, while, iOS sales share reduced in quarter 2016. The report of Data Investment Management Division Company evidently highlights that Apple smartphone sales remained smooth in the Australia, EU2 countries, and a noteworthy decline in Japan and China.
The US is only one market where Apple iPhone sales amplified by 1.3% and Apple share increased in the market. In spite of somber competition with Samsung, iPhone total sales accounted by 34.7% in the second quarter. Overall, iPhone sales in the US were impressive against Samsung.
Against Samsung Galaxy S7 and its variant Galaxy S7 Edge, Apple iPhone 6s and iPhone 6s Plus captured the top blemish with 15.1% share of the total number of smartphones sold in quarter 2 2016 in the US. While, Samsung current flagship Galaxy S7 and S7 Edge both remained in 2nd position with 14.1% of the total number of smartphone sales during the same quarter in the country.