It seems that Sony is again making something big in smartphone line, especially in the US. Finally, two new flagships from Sony, Xperia Z5 and Xperia Z5 compact will be released in the US on 7 February.
America’s market is conquered by Samsung and Apple, in 2014 Sony ranked as the 8th smartphone provider with a 4% market share. According to TrendForce, Sony has recently fall out as one of the top 10 smartphone providers worldwide. It means that Sony couldn’t make more sales in 2015.
Coming towards the specification section, both Sony Xperia Z5 and Xperia Z5 compact mobiles will be powered by Qualcomm Snapdragon 810 processors. Both devices will run Android 5.1 (Lollipop). Sony Xperia Z5 Compact features 4.6 inches display, while Sony Xperia Z5 have a 5.2 inch display. Sony Xperia Z5 and Sony xperia Z5 Compact have 23-megapixel rear and 5-megapixel front-facing cameras.
Analysts said that Sony Xperia Z5 is already available at Amazon website which sells the device via Quality Deals Shopping Center. The device is an international version with no warranty, so upcoming mobile will come most probably with Sony warranties and among other differences. In addition, a spokeswoman from Sony said the U.S. variants of the Z5 Compact and Z5 will not have fingerprint sensor technology as the international versions do.
She added, “Sony notices a growing trend for unlocked device. Also, she said Sony is moving away from its past strategy of volume in smartphone sales and instead “pursuing profit by optimizing business scale. Developing a stable business in the U.S. remains an important part of this strategy."
Patrick Moorhead, an analyst at Moor Insights & Strategy said that, Last year Sony could make high sales so now the company decided to sell only high end devices. With two new variant launch, it seems that the company wants to advance itself with wider variety phones. This move shows that Sony is returning into the smartphone game. In the U.S both models come with GSM networks as well and the smartphones will be available at AT&T and T-Mobile in the U.S.