South Korean tech giant LG has been offering almost the same design for its flagship smartphones for the past few years, making it difficult to differentiate between them just by looking at them. However, the company is now finally ready to adopt a new design. The company said that it would use an altogether new design language for its upcoming flagship handset. LG describes the design as “a nod to the natural world with a visual form factor that differs from the industry trend.”
LG will use a new “3D Arc Design” element, which involves symmetrical curves on display and the back of the smartphone, but LG is yet to reveal how that would be unique. It will arrive with a “raindrop” camera that will have smaller lenses and an LED flash below the larger primary camera, evoking dripping water. The company says that this is in opposition to current trends for big camera bumps. While LG has not yet revealed much about this, but it seems that this new design language will not be limited just to flagship smartphones, but the entire range of devices could adopt it. Cha Yong-duk, Vice President and Mobile Design Lab Head at LG, said in a statement that “this handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward.”