HTC's head of China and North Asia, who shed some light on the company's plans for its upcoming mid-range smartphones, For its upcoming mid-range smartphones, HTC will be using chipsets from players other than its long-time partner, Qualcomm, to counter competition from affordable handset manufacturers, as confirmed by a company executive. According to Tong, the Taiwanese handset maker will start pricing its high-end smartphones at a more affordable level.
Coming to the company's mid-range smartphone, Tong revealed that the three mid-range Desire smartphones the company launched on Wednesday, are using chips from ST-Ericsson, Spreadtrum and Broadcom, instead of Qualcomm. Specifically, the HTC Desire 501 is powered by ST-Ericsson's U8520 dual-core processor, the Desire 601 dual-SIM is powered by Broadcom's Java quad-core processor, and the Desire 700 dual-SIM is powered by Spreadtrum's Shark quad-core processor.
A recent report revealed that the Taiwanese smartphone maker would slash costs of its devices by nearly a quarter, and plans to sell cheaper devices in a bid to bounce back to profit in the October-December period. Tong told Focus Taiwan, "HTC will evaluate the situation. If most players in the industry are seeking high performance to cost, then we would not be able to ignore such a trend despite good design and applications".