Xiaomi is a Chinese multinational technology company that specializes in developing and manufacturing smartphones, home appliances, and consumer electronics. The company has made a name for itself in the mobile market, offering a wide range of smartphones at competitive prices. In Japan, Xiaomi mobile prices can vary depending on the model and carrier.
One of the most popular series from Xiaomi is the Mi series, which includes various models such as Mi 12, Mi 12 Pro, Mi 13 and Mi 13 Pro. These models have a starting price of around $599, $699, $599 and $720 respectively. The latest Xiaomi 13 features a 6.4-inch OLED display, a Qualcomm Snapdragon 8 Gen 2 processor, and a triple-camera system. It also has 5G capabilities, a long-lasting battery life, and fast charging technology.
The company has grown rapidly in recent years and has expanded its product line to include several sub-brands, each with its own distinct focus and target market.
One of the most well-known sub-brands of Xiaomi in Japan is POCO. POCO, which stands for "POCophone," is a sub-brand that is focused on providing high-performance smartphones at affordable prices. POCO's flagship device, the POCO F4, was a huge success in Japan, offering flagship-level specs at a fraction of the cost of comparable devices. POCO also launched a new series mobile phones are POCO M5 and POCO C50, which are well received by the Japan market.
Another sub-brand of Xiaomi is Redmi. Redmi is focused on providing budget-friendly smartphones with excellent value for money. The Redmi series includes models such as Redmi Note 12, Redmi Note 12 Pro and Redmi K60, which have a starting price of around $165, $235 and $360 respectively.
Xiaomi also has a sub-brand called Black Shark, which is focused on gaming smartphones. The Black Shark series features high-performance hardware and specialized features designed for gaming, such as advanced cooling systems and customizable gaming triggers. The latest in the series is the Black Shark 5 and Black Shark 5 Pro.
Overall, Xiaomi offers a wide range of mobile devices at competitive prices in Japan. From flagship models to budget-friendly options, there is something for everyone. It's important to consider the carrier as well as the features and specifications of the device before making a purchase. With the growing popularity of Xiaomi mobile in Japan, it is becoming increasingly easier to find and purchase Xiaomi devices in Japan.