Moto Low-end Devices Moto G and Moto E Will Live Under Lenovo

A while back Lenovo acquired Motorola and continued to launch excellent quality handsets while expanding its market share. Last year Lenovo had declared it would keep the Motorola brand together, now it looks that might not exactly be true. But, it doesn’t mean that Motorola name or logo will disappear.

When Motorola said that its smartphones would be known as Moto, the company affected by confusion. But this week at MWC Motorola CEO Rick Osterloh and Senior VP of Marketing and Communications Adrienne Hayes made clear this confusion. The CEO said that we will not withdraw Motorola Company and its smartphones would be made the same as always. It is just a matter of branding.


Motorola continues to exist — will continue to exist. The product brand that we choose to use — and have been using — is Moto. So Moto continues to exist as the design and engineering unit added by Adrienne Hayes.


CEO and Senior VP also confirmed that Lenovo Vibe and the Moto E or Moto G are low-end devices and they will continue to stay under the brand. We can say that Lenovo wants to use its name on Moto devices while Moto brand will continue to launch new smartphones. It is totally ambiguous that how it would function, but we could see “Moto X by Lenovo” or “Lenovo Moto X” instead of Motorola name.


 Now to see next move of Lenovo we have to wait until the company unveil next flagship of Moto. Though, Moto devices will hit the market in 2016.

Views: 3189
Tag:
Lenovo Mobiles
Android

News Tags

Latest News

Apple iPhone 8, 7s and 7s Plus molds surfaced on weibo

Apple iPhone 8, 7s and 7s Plus molds surfaced on weibo

OPPO R11 being spotted on Chinese certification website, TENAA

OPPO R11 being spotted on Chinese certification website, TENAA

Sony Xperia X1, XZ1 and XZ1 Compact will be unveiled in September

Sony Xperia X1, XZ1 and XZ1 Compact will be unveiled in September

Apple is facing higher component costs for this year's highly anticipated OLED iPhone

Apple is facing higher component costs for this year's highly anticipated OL

Popular News

Nokia 3310 sale starts in Asia including India

Nokia 3310 sale starts in Asia including India

Samsung Note 7 will be called Galaxy Note FE

Samsung Note 7 will be called Galaxy Note FE

Google unveiled new Android Go OS for 1 GB or lower RAM Smartphones

Google unveiled new Android Go OS for 1 GB or lower RAM Smartphones

Samsung Galaxy S8 will launch in China on May 25

Samsung Galaxy S8 will launch in China on May 25

Read User Comments

Post You Comment

Name: *
Email: (hidden) *
Your Comment:
Capcha - 2 + 3 =

Top Brands

All Brands ➤