Samsung has officially announced the Galaxy S20+ 5G BTS Edition, Galaxy S20+ BTS Edition, and Galaxy Buds+ BTS Edition (in collaboration with the K-Pop music band BTS). These devices come in purple and have the BTS logo as well as the purple heart iconography. The retail box also has a huge BTS logo up front and a black starry background, instead of the plain black one. The Samsung Galaxy S20+ 5G BTS Edition and Samsung Galaxy S20+ BTS Edition will be up for pre-orders on Samsung.com from June 19 in various markets. Coming to the Samsung Galaxy Buds+ BTS Edition, they are up for pre-orders right away via Weverse Shop in the US and South Korean markets. The three devices will go on sale starting July 9 that also marks as the seventh anniversary of the BTS fan collective.
Inside the retail boxes, Samsung has added decorative stickers to allow fans to further personalize their devices, and photo cards featuring pictures of the band members for fans to keep. Apart from the change in design and additions of a few BTS wallpapers and themes, the Samsung Galaxy S20+ BTS Edition and Samsung Galaxy S20+ 5G BTS Edition have identical specifications as the originally launched regular models. The Galaxy Buds+ BTS Edition also offers the same hardware, and just the exterior has been dolled up to appeal BTS fans. Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics, said, “Galaxy S20+ and Galaxy Buds+ BTS Edition are the results of a collaboration between BTS, whose members spread messages of love and harmony through music, and Samsung, which is creating a better future with meaningful innovation. We hope it will be a source of joy and entertainment for fans and consumers around the world.”