United Arab Emirates (UAE) is a small Middle Eastern Country with riches that surpass economy of many times bigger countries. Dubai is among the most lavish and extravagant emirate out of seven emirates that made up UAE.
Smartphone industry is not quite big in UAE, given its low population. Still, if we look at the riches of populace, we conclude that UAE, especially Dubai is one of the most attractive markets for all smartphone manufacturers. Out of the seven emirates, Dubai is certainly the most lavish and exquisite emirate that can truly be named an international city. The city is home to some of the most expensive real estate market with international brands and companies investing in the city. Analyst at Mobile57 has been watching key smartphone manufacturers and their sales in UAE. What UAE market can’t compete in terms of volume, it makes it up with its sheer size of economy.
iPhone is the largest smartphone sold across UAE and especially Dubai. Though Samsung gives head-on competition to its rival, iPhone dominates the UAE smartphone industry as a whole. In fact, iPhone 5s was the most used smartphone in Dubai in 2015. Now that iPhone 6S and iPhone 6S Plus have been launched in UAE market, we have observed some serious increase in sales on these latest smartphones. As we compared prices of these newly launched sets with Samsung Galaxy S7 and Galaxy S7 Edge, we will see that iPhone prices in UAE are fairly high, which doesn’t seem to bother the market customers though. Moreover, the sales for used iPhone has seen serious surge in past years and iPhone 5s still remains the single most purchased smartphone in UAE smartphone industry.
The trend seems to continue in coming years and our analyst believe that at a time where iPhone sales are going through steep dip in many countries, UAE market could act as a catalyst for company’s survival, even with comparatively higher iPhone price in UAE.The Middle Eastern countries especially Saudi Arabia and UAE have been performing as the home ground for iPhone, where sales for its latest smartphones have been on the rise for quite a time now. In fact, our analyst regard Middle Eastern countries as the second best region for iPhone after North America.
Like anywhere else in the world, iPhone prices in UAE are on higher end as compared to its rival android based smartphones. However, given the strong economic indicators of UAE market, higher iPhone prices in UAE doesn’t seem too much worry for customers. This is especially true for users in Dubai, who seems to be willing to pay higher prices for iPhones.iPhone 6 Plus price in UAE is around 2800 AED, which seems to be higher compared to some latest smartphones by Samsung, Huawei and other android smartphone manufacturers.Our analyst believes that given the reliability, brand name and eloquence associated with iPhones, there is no reason of sales going down in near future, even with higher end iPhone prices in UAE.