HTC has been known for its innovation and creativity in smartphone industry. It is regarded as the pioneering company in mobile manufacturing. In fact, HTC was the first company to manufacture a wireless mobile (though this wasn’t a smartphone). Still, over the years, HTC remained a champion in launching the best and most exquisite mobile phones globally (long before iPhone and Samsung mobiles join the race).
Over the course of time, HTC lost its vigor and fervor as an innovative brand – losing out battle against greats of iPhone and Samsung mobiles. The company lost significant market shares in global market and literally went into isolation for some time. HTC though strikes back ever strongly with its latest HTC One series. HTC One series is a trend setting smartphone series and has the honor of being the first full metal body smartphones with front speaker. This again set the odds straight for HTC, which has seen significant increase in its sales volume globally.
One of the most potent market where HTC can really boosts its sales is Nigeria. The country is the largest smartphone market in African Continent with millions of smartphones being shipped annually. Nigeria’s smartphone market is known for its diversity and frequent fluctuations. The market is dominated by Samsung and local android based brands – a great chance for HTC to make an impact. Basically, Nigerian smartphone market is dominated by low to mid-tier smartphones that fuse premium features with affordable pricing. This makes the market an attractive playground for HTC, where they can jump on their reliability, appeal and affordability.
Unlike iPhones and flagship Samsung mobiles, HTC smartphones are known to be affordable with the solid repute. HTC mobiles in Nigeria has seen some success lately, however the company still needs to instill its energies on offering consumers smartphones of their choice. By this we mean that Nigerian consumers are after smartphones that can offer them high performance, large battery and great affordability. Perhaps, 4000mAh batteries are the minimal norm against which Nigerian consumers fall for any smartphone. Therefore, HTC mobiles in Nigeria need to fast adapt to suitability of consumers and gain on its experience and technological advancement.